Niche markets
A niche market is a very
specific market that consists of a very narrow group of buyers. If we
stick with the soccer example, you could make a niche site about soccer
gear. When you narrow your target audience to just soccer fans you can
not expect to sell anything else to them. That doesn´t matter, you can
have many sites in different niches. The idea here is, that you make a
soccer mini site where you can show case the products from the
affiliate program or programs you have joined. No need to limit
yourself to just one program.
You come up with a catchy name
for your niche site and market the site to get traffic. Once there you
need to grab them for your list! Have a newsletter, or a free book they
must sign up to get.
Finding your niche
This is the challenge. You need
a market with more buyers than competition. You also need to have some
knowledge on the topic so you can recommend your products. If the
product is a physical item your affiliate program may not want to ship
world wide, so I still fancy information products also because they can
be sold multiple times. If you have several niches in mind, maybe some
of them could be inter linked. Say, people buying shoes might also be
interested in hats. So just try to be specific when you define your
niche.
